New Build & Price drives more leads

Enhancements to FordDirect’s Build & Price application have doubled leads and inventory search volume. Build & Price 2.0 is driving 20,000 leads per month and 3,000 sales!


Build & Price delivers a state-of-the-art shopping experience that has consumers engaged and staying on the site longer. Processes have been simplified and streamlined to reduce customer drop-off to help generate incremental sales opportunities for you.
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