Ford Direct

In this issue...

What's New at FordDirect
FordDirect delivers FREE content to your Facebook page
We know it's difficult to keep your social sites up to date, but it's critical to provide rich and engaging content that is relevant to your customers. So FordDirect has teamed up with the Ford Digital Team to deliver engaging Ford content to your Facebook page at NO COST.

During our pilot, we found that customer engagement through Facebook is 74% higher when content contains a status and photo or video. That is why, every week, FordDirect will create posts with vehicle and technology articles, photos, and videos that help you connect with and build relationships with your dealership's fan base.

All you need to do is add FordDirect as an administrator to your Facebook page and we will automatically syndicate this rich Ford content for you by posting it for you to your Facebook page.

Dealer Spotlight
What do you put on your Facebook page?

Comment on Success
Hines Park Lincoln, Plymouth, MI
For the third year in a row Hines Park Lincoln has been named the Lincoln Internet Dealer of the Year. But as if that honor wasn’t sweet enough, Hines Park Lincoln had a double honor this year by also being named the eCommerce Elite Dealer of the Year for 2012. So for the third year in a row we went back to Hines Park Lincoln to talk with Ryan Kolb, who among other positions serves as Internet/BDC Manager.

Industry Update

FordDirect's DealerConnection Video Showroom a social convenience
Affluent consumers have high digital media usage and device ownership
Online to edge out print in total spending